Selling Through Distributors

Increase revenues by positively influencing your channel partners

Selling through a team or organisation that is not directly under your control presents special challenges. The key is to have a mutually beneficial strategy that generates a win-win for both parties and excellent relationship management skills.

Selling Through Distributors provides unique insight and practical skills that will help you motivate and manage your channels to achieve outstanding results.

Whether you’re new to channel management, or experienced, this in-depth and practical programme gives you the tools you’ll need to help your distributor networks develop profitable business for them and for you.


This stimulating two day programme will provide everything channel managers and sales executives need to develop strong, profitable relationships with your distributor networks.



Anyone involved in commercial negotiations who wish to enhance their negotiating ability to achieve their desired outcomes.


 Key outcomes

  • Improve business performance by positively influencing your channel partners to sell more of your products and services
  • Produce business plans that win commitment from your distributor channels
  • Use KPI’s to monitor targets and activity
  • Implement effective distributor training programmes
  • Act as a business advisor to your partners



£1,299 excl. VAT.




This course is held over 2 days. Timings for each day are:

Day 1: 9 am — 17:30

Day 2: 9 am — 17:30

 You will leave this course able to:

  • Recruit the right channel partners – identify characteristics of a ‘dream distributor’ to match your own channel portfolio
  • Produce and present business plans that win commitment from your channel partners
  • Define what your distributor should know and pass on these insights to ensure their success
  • Motivate your distributors for a win-win outcome
  • Apply the principles of Partnership Selling – including making joint calls and coaching
  • Effectively monitor your channel partners – understand the importance of KPI’s in channel management to monitor activity and targets
  • Become a flexible and effective channel manager – understand that different channels need different management styles
  • Implement effective distributor training programmes
  • Act as a trusted business advisor to your channel partner

Tailor your own course

Contact us to tailor this course to your business