Sales Management

Lead your teams to success

The sales team within an organisation is a powerful entity, they are the face of a business, able to make or break customer relationships and business reputations. A sales team needs to be focused, directed, energised and engaged requiring skilled sales managers who are adept at wearing the many hats required by the role to achieve increasingly challenging targets.

The course is formed of two parts:

Sales Management Part 1 focuses on the core sales management skills required to create and lead a professional sales team.

Sales Management Part 2 expands on the core skills by focusing on business planning, forecasting, driving results, developing business acumen and understanding the financial elements of the sales management role.


This 2 part course provides a safe environment needed for sales managers to explore, learn and perfect the sales management skills required to effectively develop and lead high performing sales teams.



Experienced, newly appointed and potential Sales Managers, as well as Senior Sales Professionals seeking an in-depth appreciation of sales leadership.


 Key outcomes

  • Motivate your team, focusing on their strengths to achieve results
  • Coach your team for optimum performance
  • Use a clear business plan for developing, forecasting and measuring business
  • Confidently prepare and deliver productive and motivational sales meetings
  • Use tools to identify, measure and analyse team activity and align to core business objectives



£1,899 excl. VAT.



Part 2 of this course is held over 3 days. Timings for each day are:

Day 1: 9:00 — 17:30

Day 2: 9:00 — 17:30

Day 3: 9:00 — 17:00


 You will leave this course able to:

  • Identify your own sales management style and improve performance by adapting your approach to meet the needs of your team
  • Lead and motivate your sales team to achieve results in both good and challenging times
  • Establish realistic Key Performance Indicators for individuals and the team as a whole
  • Organise yourself, your priorities and your time effectively
  • Recruit and select high performing salespeople
  • Prepare and deliver impactful and motivational team meetings
  • Benchmark and coach your team during field visits
  • Conduct effective performance reviews
  • Create your own Development Diary and Personal Action Plan to help you, your team and your company long after the programme

Tailor your own course

Contact us to tailor this course to your business